Marketing is a vital part of running a school – listening to your stakeholders, innovating and communicating better can help you solve key problems, including recruitment of staff and students and managing parental communications in the social media age.

During the session participants will:

  • Understand key principles of marketing and why they matter to schools
  • Understand your market and identify the key stakeholders your school needs to succeed
  • Explore ways to make your school stand out as a learning environment, employer and communicator
  • Create strong visual and written brands that show your strengths
  • Engage the whole school in marketing activity
  • Create strong relationships with stakeholders through a wide range of communication tools, many free
  • Handle communication crises and issues, especially on social media
  • Create action plans that will make a real difference to schools taking part